Is there a role for Alexa in the car?

Scarcely a day goes by without us hearing that XYZ car company has added support for a voice-based personal assistant in its cars. Whether we are talking to Apple’s Siri, Alexa or to Google, we are using these systems to simplify, streamline and perhaps augment the process of getting things done while we are behind the wheel.

But is this entirely a good thing? Are there negatives? Are we just opening-up another can of data worms whereby tech companies can take over control of processes happening in the car, prising control out of the cold dead hands of the car industry giants? Connected Car talked this through with Abdulkarim Belhoula, Head of Advanced Technologies, Infotainment & Connectivity Business Unit, Continental Automotive.