The thinking behind MBUX

In issue 10 of Connected Car, we interviewed Gerhard Nuessle, Senior Vice President Operations Daimler of Harman’s Connected Car Division, which helped develop Mercedes-Benz latest, AI-based infotainment system, which is known as MBUX. It was interesting to hear Harman’s perspective, but we also wanted to know what Mercedes-Benz goals and ambitions for the system were, and why the company chose to introduce its most sophisticated systems yet in its entry-level vehicle. To learn more, Vince Holton spoke with Georges Massing, Director User Interaction & Software, Daimler AG


VH:        At the moment and across all manufacturers there are many different versions of the UI, including touch screen, voice, gestures as well as knobs and buttons. Where does Mercedes-Benz see the UI heading?

GM:       With MBUX in the new Compact Cars we have launched a continuous evolution of our understanding of best User Experience which will reach across all car lines of Mercedes-Benz. In general, we believe that natural and intuitive interaction will guide this evolution, so we are convinced that especially Voice Control will be one of the focus areas.


VH:        How much of a step-change is the introduction of the MBUX infotainment system for Mercedes-Benz?

GM:       Going away from a button-centred UI, MBUX is the first version of a digitalized User Experience. MBUX offers our customers a next-level user experience. He have different types of touch control, e.g. touch pad, touch control in the steering wheel and a touch screen. Latest chip generations powered by NVIDIA, high-end 3D graphics rendered in real-time. And of course: Hey Mercedes, our AI-based digital assistant for more convenience and safety.