Conjure: Interfacing the future

Regular readers of Connected Car may remember a movie we made with UK-based HMI, UI and UX specialist Conjure at CES early this year. On that occasion the company was launching a partnership with Irdeto to create a system to manage access and usage to vehicles. You can watch the movie again using the link at the end of the video we are presenting here.

Conjure recently staged an event in London that brought together car companies and tech industry automotive specialists to discuss and debate developments in the HMI. Connected Car magazine was invited to be media partner for this event, and created a video record which can be viewed here.

Conjure had brought together four companies that are making important developments. Ultrahaptics showed a fascinating demo using mid-air haptic feedback, while SBD Automotive discussed its research into the use of Virtual Private Assistants  (VPSs) in the car.  Like the idea of using 3-D in the car but can’t imagine that you would be able to use 3-D glasses? Then Dimenco’s 3-D lenticular display technology is potentially the answer. And you probably thought that postcodes and GPS have navigation sorted, yes? Perhaps no. At Conjure’s event, what3words pointed out many shortcomings, and mapped out (sorry) its own solution, involving 3 metre squares and, well, three words.

One of the intersting points for Connected Car was the fact that this was classic, tech-industry developers presenting their ideas to representatives of car  companies (and motorcycle companies too – Triumph Motorcycles was there). The traditional Tier 1 suppliers will continue to play a major role, but the path is now clearly open for innovators from the much broader universe of consumer electronics companies.